Levi Strauss (, born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. began in 1853 in San Francisco, California.
Levi Strauss was born to an Ashkenazi Jewish family in Buttenheim on February 26, 1829 in the Franconia region of the Kingdom of Bavaria in the German Confederation. He was the son of Hirsch Strauss and his second wife Rebecca Strauss. At age 18, Strauss traveled with his mother and two sisters to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co.
Levi's sister Fanny and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville, Kentucky and sold his brothers' supplies there. Levi became an American citizen in January 1853.
The family decided to open a West Coast branch of their dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent them, and he took a steamship for San Francisco, where he arrived in early March 1853 and joined his sister's family.
Strauss opened his wholesale business as Levi Strauss & Co. and imported fine dry goods from his brothers in New York, including clothing, bedding, combs, purses, and handkerchiefs. He made tents and later jeans while he lived with Fanny's growing family. Jacob W. Davis was one of his customers and one of the inventors of riveted denim pants in 1871, and he went into business with Strauss to produce blue jeans. The two men patented the new style of work pants in 1873.
Levi Strauss died on September 26, 1902. He left his company to his four nephews. His profit was about $164 million in 2014 dollars.
The Levi Strauss museum is located in the 1687 house where Strauss was born Buttenheim, Germany. There is also a visitors center at Levi Strauss & Co. headquarters in San Francisco, which features historical exhibits. The Levi Strauss Foundation started with an 1897 donation to the University of California, Berkeley.
- https://sites.google.com/site/levistraussfamily/, https://archive.is/20131116140756/https://sites.google.com/site/levistraussfamily/
- Levi Strauss & Company
- Biography of Levi Strauss from the Official Levi Strauss Site.
- Levi Strauss at Find a Grave
- Levi's India
- Levi Strauss Museum in Buttenheim, Germany (in German)
- Levi Strauss at the Fashion Model Directory